Build Beyond Imagination.

Factory-direct building block sets and custom product solutions for global retailers, brand partners, collectors and builders.

JIESTAR product line showcase with sports car, aircraft, train, space shuttle, airship, flower and vehicle building block models

Premium Quality

Strict quality control

Global Shipping

Fast & reliable delivery

Secure Payments

Safe & trusted checkout

OEM/ODM Support

One-stop custom solutions

JIESTAR Brand Portfolio

Explore the JIESTAR flagship brand and focused sub-brands built for different product categories and market positions.

JIESTAR sub-brand logo

JIESTAR

The flagship JIESTAR line for creative building sets, display models, and core product directions.

iBlock sub-brand logo

iBlock

Characterful themed sets across city, military, insects, mecha, and playful display builds.

Xbert sub-brand logo

Xbert

Display-oriented builds covering modular buildings, vehicles, fantasy scenes, and collectibles.

TKTWO sub-brand logo

TKTWO

Detailed military vehicles, armored models, and compact display builds for collectors.

GULY sub-brand logo

GULY

Technic-style cars, motorcycles, mechanical builds, and RC-ready model directions.

ZOIN sub-brand logo

ZOIN

Creative display sets across architecture, landmarks, art, seasonal, and playful themes.

JIQI sub-brand logo

JIQI

Fun Big Player sets for imaginative scenes, bold characters, and large display builds.

Small Angle sub-brand logo

Small Angle

Compact MOC-style vehicles and mechanical subjects for focused, shelf-friendly builds.

B2B & Custom Solutions

From concept to shelf, complete solutions to grow your brand.

Learn More

OEM / ODM Manufacturing

Turn your idea into products with full customization.

Custom Development

Discuss product direction, packaging, manuals, and launch needs.

Co-Branding Programs

Build branded sets with your identity.

Sub-Brand Partnership

Launch exclusive collections under your sub-brand.

JIESTAR showroom table with a building block model, packaging, instructions, and product development materials

Wholesale Partnership

Grow together. We support partners worldwide with reliable supply and strong service.

Wholesale

Catalog supply

OEM/ODM

Project discussion

Packaging

Custom planning

Support

Long-term supply

1

Contact Us

Share your needs and business info.

2

Catalog Review

Review suitable product categories.

3

Sample Discussion

Confirm sample and packaging needs.

4

Order Planning

Discuss quantity, timeline, and shipping.

5

After-Sales Support

Long-term service and growth support.

Quality You Can Build On

JIESTAR focuses on reliable materials, stable production, and detailed quality control to deliver safe, durable, and enjoyable building experiences.

Learn Our Quality Standard
Manual sorting review station with packed building block parts and an inspection checklist

Inspection Focus

Material, clutch power and finished model details

Innovative Design

Original models and creative concepts.

Premium Quality

Safe materials and precise fit.

Global Standards

Reliable quality for worldwide markets.

Sustainable Future

Responsible growth and service.

JIESTAR showroom entrance with product displays and brand wall
JIESTAR logo

Brand foundation

Product development, production, global sales, and long-term partner cooperation.

About JIESTAR

Global Brand, Builder-First Products

Founded in 1998, Guangdong Jiexing Toys Industrial Co., Ltd. has developed into an integrated toy company combining product development, production, and sales. Through continuous innovation and long-term cooperation with global partners, JIESTAR creates building block products with engaging building experiences, display value, and market potential.

Since

1998

Role

Product development

Focus

Global cooperation

Learn Our Story

Built for direct shoppers, wholesale buyers, and custom product partners.

Buyer & Partner Confidence

Clear paths for shoppers, buyers, and custom partners.

DTC confidence

Retail customers

Clear product pages, secure Shopify checkout, and support paths for missing pieces or order questions.

  • Product detail before purchase
  • Secure checkout flow
  • After-sales support
Explore products

Channel supply

Wholesale buyers

Existing product directions, catalog request flow, MOQ discussion, and private follow-up for channel buyers.

  • Catalog request
  • MOQ and shipping discussion
  • Retail and ecommerce channels
Request catalog

Long-term cooperation

Custom partners

OEM / ODM customization, product co-development, packaging direction, and exclusive SKU planning.

  • OEM / ODM projects
  • Exclusive product lines
  • Sub-brand partnership
Start a project

Choose your next JIESTAR path

Explore products, request supply, or start a custom building block project.

JIESTAR supports direct shoppers, wholesale buyers, and long-term product partners through one global brand website.

Labeled cartons arranged in a JIESTAR warehouse aisle for wholesale and project supply

Global brand hub

DTC shopping and B2B cooperation in one site.