Factory overview
A real factory base connects JIESTAR product development, production areas, quality review, packaging, and warehouse operations.
About JIESTAR
Inside JIESTAR's Building Block Manufacturing Base
Injection Workshop
Organized molding lines show the production base behind JIESTAR building block parts.
JIESTAR, also written as Jie Star or JIE-STAR, is the official building block brand of Guangdong Jiexing Toys Industrial Co., Ltd. Since 1998, JIESTAR has supported global building block partners with product development, injection molding, quality inspection, warehouse supply, wholesale cooperation, and OEM / ODM projects. The company exhibits at international toy fairs, including the Hong Kong Toys & Games Fair, the China Toy Expo in Shanghai, and Mir Detstva in Moscow.
Founded in 1998
Injection Molding
QC & Weighing Record
Warehouse Supply
OEM / ODM Support
Injection Workshop
Organized molding lines support stable building block part production.
QC & Weighing Record
Parts are checked and weighed with recorded inspection steps.
Warehouse Storage
Cartons are sorted by SKU and area for efficient supply handling.
Factory capability
An integrated factory system for products, partners, and long-term lines
From product development to production coordination, packaging review, quality checks, and global cooperation, JIESTAR gives partners a clearer path from idea to supply.
Product development
Product direction, model structure, build experience, display value, and market fit can be discussed before production planning.
Production coordination
Existing product supply, OEM / ODM customization, sample follow-up, and product line cooperation are handled through direct project communication.
Packaging and market readiness
Packaging direction, SKU details, logo presentation, retail display needs, and channel materials can be prepared around the partner's market.
Quality review support
Part checks, random inspection, trial assembly, and project review help partners align expectations before larger order decisions.
Global cooperation
JIESTAR supports wholesale buyers, distributors, custom project partners, sub-brand cooperation, and direct product customers.
One-stop custom service
From product idea to market-ready building block line
JIESTAR can support partners beyond basic wholesale. Custom product development, packaging and brand customization, exclusive SKUs, exclusive product lines, and sub-brand cooperation can be planned as one connected project.
Project scope confirmed with partners
Product type, destination market, order details, and documentation needs are aligned during project review.
01
Project brief
Clarify product category, target market, sales channel, price band, and cooperation type.
02
Structure and sample review
Discuss model structure, build experience, sample needs, and production-ready details.
03
Part and function checks
Review parts, fit, appearance, and functional details against the confirmed product direction.
04
Packaging and brand plan
Align box direction, SKU details, logo placement, product naming, and retail-facing materials.
05
Production coordination
Plan quantity direction, lead time, order rhythm, and project communication for the partner's market.
06
Launch and replenishment
Support wholesale supply, custom launches, replenishment planning, and long-term cooperation.
B2B and DTC
One factory-backed brand serving business partners and direct customers
Wholesale / OEM / ODM / Sub-brand
For B2B partners
Use JIESTAR when your business needs factory-direct building block supply, custom product development, exclusive SKUs, packaging customization, or long-term product line cooperation.
- Wholesale supply and catalog discussion
- OEM / ODM customization and product co-development
- Exclusive product line and sub-brand partnership
Collectors / builders / direct shoppers
For DTC customers
Explore JIESTAR building block sets through the global storefront, review product details, and use secure Shopify checkout for direct purchases.
- Building block sets and display models
- Product detail pages with specifications
- Missing piece support and direct shopping flow
Showroom
Product range you can review beyond a catalog
The showroom adds a buyer-facing layer to JIESTAR: real product displays for category review, retail presentation, and early custom cooperation conversations.
Start a Project
Showroom overview
A physical space for product review
Partners can review product directions, display presence, and category fit in a real JIESTAR showroom setting.
Feature models
Large display builds
Larger model displays help buyers judge shelf impact and product direction.
Gift categories
Botanical display lines
Flower and gift-oriented products show how the range can work beyond vehicle and city model categories.
Production workflow
Inside the production workflow
Production, sorting, inspection, trial assembly, packaging, and warehouse handling work together before product handoff.
Injection molding workshop
Organized injection molding equipment and floor lanes show the production base behind JIESTAR building block parts.
Automated sorting line
Sorting equipment helps coordinate part handling before manual review, packing, and project handoff.
Random inspection station
Sample bags, weighing, and inspection records give buyers a clear view of practical QC work.
Prototype build validation
Trial assembly checks structure stability, parts compatibility, building sequence, and appearance details.
Manual sorting review
Manual review after sorting supports quantity checks, appearance checks, parts matching, and defect marking.
Packaging materials storage
Organized packaging materials support box preparation, SKU handling, and market-ready product handoff.
Warehouse ready stock
Labeled cartons and clear aisles help support wholesale supply, replenishment, and shipment preparation.
Factory gate sign
The factory entrance connects the public JIESTAR brand with its operating company and onsite production base.
Brand portfolio
JIESTAR flagship and differentiated brand directions
Explore the JIESTAR main brand alongside focused sub-brands built for different product categories, market positions, and partner cooperation paths.
JIESTAR
The flagship JIESTAR line for creative building sets, display models, and core product directions.
iBlock
Characterful themed sets across city, military, insects, mecha, and playful display builds.
Xbert
Display-oriented builds covering modular buildings, vehicles, fantasy scenes, and collectibles.
TKTWO
Detailed military vehicles, armored models, and compact display builds for collectors.
GULY
Technic-style cars, motorcycles, mechanical builds, and RC-ready model directions.
ZOIN
Creative display sets across architecture, landmarks, art, seasonal, and playful themes.
JIQI
Fun Big Player sets for imaginative scenes, bold characters, and large display builds.
Small Angle
Compact MOC-style vehicles and mechanical subjects for focused, shelf-friendly builds.
Next step
Explore products, wholesale supply, or a custom building block project
Choose the JIESTAR path that fits your goal: product browsing, wholesale supply, OEM / ODM customization, sub-brand cooperation, or general contact.