JIESTAR at China Toy Expo 2025 in Shanghai

China Toy Expo 2025 gave JIESTAR one of the largest stages in this exhibition series. From October 15 to 17, our team presented the brand at booth E7G32 inside the Shanghai New International Expo Centre. The red-and-yellow stand could be seen down the aisle, with the JIESTAR name rising above open product walls, display tables, and a steady flow of visitors.

The exterior photograph captures the scale immediately. A tall red frame carries product imagery overhead, a yellow façade creates a strong entrance, and shelves of completed models draw the eye inward. It was designed to feel recognisably JIESTAR from a distance while remaining open enough for people to enter, circulate, and discover the products at their own pace.

A stand designed for discovery

Inside, the display moved between broad range presentation and close product explanation. Vehicles, trains, flowers, architecture, and smaller creative models appeared across the walls and tables. Our team could take a model from the display, turn it in the light, and point out the details that are difficult to understand from packaging alone.

One of the most distinctive features was the circular installation at the centre of the stand. Loose bricks formed rings of colour around a raised cylindrical model, creating a playful counterpoint to the orderly boxed ranges on the walls. It invited visitors to look more closely and reminded us that every finished display begins with individual pieces and the act of building.

The surrounding product walls gave that idea breadth. Larger technical and transport models sat beside expressive flowers and scene-based sets. Rather than presenting these as unrelated categories, the booth allowed them to share one visual world. The common thread was the pleasure of transforming parts into an object with form, detail, and display value.

The show floor in motion

As the day became busier, the long display tables filled with visitors examining models and speaking with the team. The Shanghai photographs capture this change in energy. The clean architecture of the stand remains visible, but people, products, and conversation become the real centre of the frame.

These exchanges were grounded in the physical range. A visitor could follow the line of a train, compare vehicle shapes, study the colour of a floral build, or look across several boxes before speaking with us. Our team, in turn, could introduce the thinking behind a series and listen to the product directions that mattered to the people at the stand.

The official JIESTAR exhibitor page records booth E7G32 and the show dates at the Shanghai New International Expo Centre. The event placed our brand in a major professional toy environment, but the photographs remain focused on what we can genuinely show: our stand, our products, our team at work, and visitors engaging with the display.

A memorable Shanghai presentation

Looking back, the Shanghai booth stands out for the way brand architecture, models, and people worked together. The bold exterior introduced JIESTAR at scale; the central installation added a playful landmark; and the open product tables made room for direct, detailed conversations.

Thank you to everyone who stepped into booth E7G32. You can discover current JIESTAR building block sets, explore wholesale cooperation, or contact our team about a future product or partnership.