JIESTAR at International Toy Fairs: Hong Kong, Shanghai and Moscow

Trade fairs are where building block buyers can see products in person, compare finished models, check packaging quality, and talk directly with the manufacturer. JIESTAR, the official building block brand of Guangdong Jiexing Toys Industrial Co., Ltd., exhibits regularly at major toy fairs in Asia and beyond. This article summarizes where JIESTAR has exhibited and how retailers, distributors, and custom project buyers can make the most of a fair visit.

Hong Kong Toys & Games Fair

JIESTAR exhibited at the HKTDC Hong Kong Toys & Games Fair 2026 at booth 1E-A13, where the brand was also featured in the fair's Brand Name Gallery. The Hong Kong fair is one of the largest toy sourcing events in Asia, and it is a practical meeting point for international buyers who want to review JIESTAR building block sets, discuss wholesale catalogs, and compare product directions for their markets.

As a verified HKTDC exhibitor, JIESTAR also maintains a supplier profile with safety documentation on the HKTDC sourcing platform, which buyers can use to confirm company identity before or after the fair.

China Toy Expo in Shanghai

JIESTAR is a listed exhibitor at the China Toy Expo (CTE) in Shanghai, with exhibitor records going back to 2017. At recent editions, the JIESTAR booth (E7G32) has presented display-oriented building block sets across several category directions, including botanical and flower sets, container ship models, and engineering-themed builds.

CTE is the main professional toy sourcing fair in the Chinese mainland, and it is a good option for buyers who also want to visit the factory region afterward. The JIESTAR production base is located in Chenghai, Shantou, which is widely known as a center of building block manufacturing in China.

Mir Detstva in Moscow

JIESTAR exhibited at Mir Detstva 2023 at the Expocentre Fairgrounds in Moscow, booth 23A81, presenting assembly models and educational building toys. Exhibiting in Russia reflects the brand's long-term direction of supporting distributors and retailers across different regional markets, not only in Western Europe and North America.

Canton Fair and other sourcing events

Alongside dedicated toy fairs, JIESTAR has presented products at broader trade events such as the Canton Fair in Guangzhou. For many wholesale buyers, these events are the first contact point with the brand before a deeper catalog, sample, or custom project discussion.

How buyers can prepare for a fair meeting

A short preparation list makes a fair meeting with a building block manufacturer much more productive:

• Define your market and channel: retail stores, distribution, Amazon, TikTok Shop, or gift channels.
• Note the product categories you want to review, such as flowers, vehicles, trains, architecture, or mecha models.
• Prepare basic quantity direction and packaging expectations, even if they are rough.
• Ask about [quality and safety practices](/quality-safety), parts checking, and missing piece support.
• If you are considering a private label or exclusive product, bring your brand direction so an OEM/ODM discussion can start early.

Meet JIESTAR before or after a fair

You do not need to wait for the next fair to start a business discussion. Buyers can request the wholesale catalog at any time, review the current product lines, or start a custom building block project covering OEM/ODM development, private label packaging, and exclusive SKUs. For company background, see about JIESTAR.

Frequently asked questions

Where can I verify that JIESTAR is a real exhibitor?

JIESTAR appears in the official exhibitor directories of the HKTDC Hong Kong Toys & Games Fair, the China Toy Expo online exhibition hall, and the Expocentre Mir Detstva web catalogue under the company name Guangdong Jiexing Toys Industrial Co., Ltd.

Can I schedule a meeting at the next fair?

Yes. Contact the JIESTAR team through the contact page with your market, product interests, and preferred fair, and the team can follow up with meeting arrangements.

What if I cannot travel to a fair?

Catalog requests, product selection, sample discussion, and custom project planning can all be handled remotely through the wholesale and custom solutions inquiry forms, with follow-up by email or WhatsApp.