The JIESTAR Exhibition Journey: 2023–2026

An exhibition stand is a temporary place, but the moments inside it become part of a brand's story. Between 2023 and 2026, JIESTAR brought building block models, boxed collections, product ideas, and our team to eight fairs across Russia and Asia. Each city gave the display a different character. Together, the photographs form a journey through how we have introduced JIESTAR face to face.

The story begins in Moscow in 2023, where a full wall of products placed the breadth of our range on view at Mir Detstva. It continued in Jakarta with a colourful mix of flowers, vehicles, architecture, and street scenes. These early photographs show two different ways of presenting the same idea: JIESTAR is not defined by a single subject, but by the many creative directions that building blocks can take.

Eight fairs, eight individual stories

Every exhibition in the archive has its own event page, verified dates, and photographs from the relevant show:

• [Mir Detstva 2023 in Moscow](/blog/jiestar-at-mir-detstva-2023-moscow) — September 26–29, 2023, EXPOCENTRE Fairgrounds, booth 23A81.
• [IBTE Indonesia 2024 in Jakarta](/blog/jiestar-at-ibte-indonesia-2024) — August 7–9, 2024, Jakarta International Expo.
• [Hong Kong Toys & Games Fair 2025](/blog/jiestar-at-hong-kong-toys-games-fair-2025) — January 6–9, 2025, Hong Kong Convention and Exhibition Centre, booth 3E-F05.
• [Mir Detstva 2025 in Moscow](/blog/jiestar-at-mir-detstva-2025-moscow) — September 17–19, 2025, Crocus Expo, official booth 10A120.
• [China Toy Expo 2025 in Shanghai](/blog/jiestar-at-china-toy-expo-2025-shanghai) — October 15–17, 2025, Shanghai New International Expo Centre, booth E7G32.
• [IBTE Vietnam 2025 in Ho Chi Minh City](/blog/jiestar-at-ibte-vietnam-2025) — December 18–20, 2025, SECC, booth B.D11.
• [Toy & Hobby China 2026 in Shenzhen](/blog/jiestar-at-toy-hobby-china-2026-shenzhen) — April 9–11, 2026, Shenzhen World Exhibition & Convention Center.
• [MEGA SHOW Bangkok 2026: Asia Art Toy & IP Show](/blog/jiestar-at-mega-show-bangkok-2026) — July 15–17, 2026, Queen Sirikit National Convention Center.

From compact product walls to open brand spaces

Hong Kong showed how a compact booth could still carry a complete brand introduction. Booth 3E-F05 used every level of its product wall, combining finished models with packaging beneath clear company identification. Later that year, Shanghai expanded the idea into a large red-and-yellow environment with open product tables, a central brick installation, and room for our team to demonstrate models directly to visitors.

Moscow, Shanghai, and Vietnam also preserve the human rhythm of an exhibition. Their photographs show people gathering at counters, moving along the product walls, and speaking with the team. We cannot read an outcome into any one conversation, and we do not need to. The value of the images lies in seeing products become the centre of a real exchange.

New expressions in 2026

Our 2026 stands made the development side of the business more visible. In Shenzhen, JIESTAR and iBlock appeared within a red-and-white space carrying clear OEM/ODM wording, connecting finished products with the possibility of customization and co-development. In Bangkok, the Asia Art Toy & IP Show sector created a warm setting for flowers, decorative builds, and colourful display models, with our team visibly welcoming visitors.

Across all eight events, some things remain constant. We use real assembled models because a finished build communicates form and character immediately. We place products together because a range is more than a series of isolated boxes. Most importantly, we bring our team because exhibitions are places to listen as well as present.

The journey continues

We are thankful to every visitor who has stepped into a JIESTAR stand, looked closely at a model, or shared a conversation with our team. These photographs are a record of the places we have been and the way our exhibition presence has grown, from dense product walls to larger, more open brand environments.

Explore today's JIESTAR building block collections, learn about wholesale cooperation, or speak with us about OEM/ODM and product co-development through Custom Solutions. We look forward to adding the next city and the next meeting to this journey.