JIESTAR at Toy & Hobby China 2026 in Shenzhen

Toy & Hobby China 2026 brought JIESTAR to Shenzhen with a stand that connected brand presentation, finished products, and our broader product-development capabilities. From April 9 to 11 at the Shenzhen World Exhibition & Convention Center, visitors could see JIESTAR and iBlock ranges within a space visibly framed by OEM/ODM messaging.

The exterior photograph shows a confident red-and-white structure with a house-like roofline. “OEM/ODM” appears prominently above the entrance, while JIESTAR and iBlock branding sit across the façade. Display screens and products draw visitors inward. The stand made a clear first statement: we were there to show building block products, but also to represent the work behind developing and presenting them.

Two brand expressions inside one space

The view from inside the stand shifts the emphasis from architecture to product. A circular orange iBlock display sits at the centre, with compact models arranged around it. Along the walls, boxed sets and finished builds extend through the booth in long, organised rows. The curved centrepiece gives the room a focal point without interrupting the sightlines to the surrounding ranges.

JIESTAR and iBlock have distinct visual roles in the photographs. The larger booth identity carries JIESTAR's familiar red, while the orange centre display introduces iBlock with a more focused showcase. Together, they communicate that a building block company can present multiple product voices without losing a coherent exhibition experience.

Completed models were central to that experience. Vehicles, buildings, decorative subjects, and other creative builds could be viewed apart from the box image. Visitors could move around the centre, approach the wall displays, and see how individual items belonged to wider product families. The open plan kept the stand welcoming even with many products on view.

Products and development under one roof

The visible OEM/ODM wording was not added as an abstract promise after the event; it was part of the physical booth design. It signalled that our conversations in Shenzhen could extend beyond selecting an existing product. JIESTAR's work can also include OEM/ODM customization, packaging and brand application, product co-development, exclusive directions, and longer-term product-line planning, subject to the requirements and review of each project.

At the same time, the stand remained product-led. The shelves, models, and packaging gave every conversation a concrete starting point. A visitor could respond to something already built, compare several categories, or use a visible model as a reference when introducing a different idea. That relationship between real products and future development is an important part of how we present ourselves to business partners.

The organiser's official 2026 fact sheet confirms the fair dates and venue. Being in Shenzhen also gave the presentation a fitting context: a city known for product, design, manufacturing, and international business connections.

That combination made the fair feel closely connected to the work represented inside our stand.

Thank you for stepping inside

We appreciate everyone who visited our stand and explored the JIESTAR and iBlock displays during Toy & Hobby China 2026. The event gave us room to show both the products already on the shelves and the development capabilities represented above them.

Browse current JIESTAR products, learn about wholesale supply, or bring a product idea to our Custom Solutions team.