JIESTAR at IBTE Vietnam 2025 in Ho Chi Minh City

JIESTAR closed its 2025 exhibition calendar in Ho Chi Minh City at IBTE Vietnam. From December 18 to 20, our team welcomed visitors to booth B.D11 at the Saigon Exhibition and Convention Center, where a colourful wall of building block products became the backdrop for three days of introductions and conversation.

The photograph we have kept from the show captures the stand while it is active. JIESTAR branding runs along the top, rows of product artwork and boxes fill the wall, and finished models sit within easy reach. Several visitors are gathered in front of the display, looking at the products and speaking with the team. It is not a staged showroom image; it is a real moment from the fair floor.

A booth brought to life by visitors

The display was arranged to make the range understandable at a glance. Bright product images introduced flowers, vehicles, buildings, and other creative directions, while the lower shelves brought packaging and completed models closer to eye level. From the aisle, a visitor could see the variety. At the booth, they could focus on one subject, compare it with neighbouring products, and begin a conversation.

This is one reason we continue to value physical exhibitions. Building block models are visual objects, but they are also tactile and spatial. Their proportions, colour relationships, and small construction details are easier to appreciate when the finished build is present. Even where a product remains on the shelf, seeing several models together helps communicate how wide the JIESTAR collection can be.

The photograph also shows the importance of people in that presentation. A product wall can explain the range, but the team gives it context. Visitors may be drawn to a particular model, package image, or colour; the conversation that follows can connect that interest to the wider brand and to other product directions they may not have noticed at first.

Sharing JIESTAR in Vietnam

The organiser's official event information confirms that IBTE Vietnam 2025 took place at SECC from December 18 to 20. The booth number B.D11 is clearly visible in our exhibition photograph, anchoring this scene to the Ho Chi Minh City show.

For our team, Vietnam was another opportunity to bring JIESTAR directly into a growing regional toy and retail conversation. The stand contained both display-oriented pieces and products with a stronger sense of play or scene building. That mix allowed different visitors to find their own entry point without separating the brand into isolated presentations.

We also appreciate the practical character of the image. Shopping bags rest on the floor, visitors stand close to the product wall, and attention moves between models and conversation. These small details reflect what a working trade fair actually feels like. They do not tell us what happened after each meeting, and we do not use them to suggest orders or agreements. They simply preserve the energy around the booth and the interest of people taking time to look.

The Vietnam show followed our appearances in Hong Kong, Moscow, and Shanghai during the same year. Each stand had a different scale and visual identity, but the purpose remained consistent: to let people see the products, meet the team, and understand JIESTAR as a building block brand with many creative directions.

Thank you, Ho Chi Minh City

We are grateful to everyone who visited B.D11 and shared part of the final exhibition stop of our 2025 calendar. Your presence turned the display into a meeting place and gave our team a memorable close to the year.

Explore our current building block products, visit Wholesale if you are interested in the JIESTAR range, or contact us to continue the conversation.