JIESTAR at Hong Kong Toys & Games Fair 2025

We opened 2025 at the Hong Kong Toys & Games Fair, welcoming visitors to JIESTAR booth 3E-F05 from January 6 to 9. Inside the Hong Kong Convention and Exhibition Centre, our stand placed a concentrated selection of building block sets into one of the international toy industry's most connected meeting environments.

The photograph from the fair captures the booth head-on. “JIEXING TOYS CO., LTD.” and the number 3E-F05 identify the stand above a bright, orderly product wall. Below, finished models and boxed sets are arranged across several levels, turning a relatively compact space into a complete introduction to the brand.

A compact wall with plenty to discover

The Hong Kong stand did not rely on a single oversized centrepiece. Its character came from the number of ideas visible together. Flowers and decorative models add colour near the top, while vehicles, buildings, animals, and smaller creative sets fill the display below. Packaging and completed builds share the same sightline, so visitors could understand both the retail presentation and the object that emerges from the building experience.

That density gave the booth a useful rhythm. From the aisle, the overall colour and variety made JIESTAR easy to notice. Up close, individual models offered more specific points of interest: the shape of a vehicle, the silhouette of a flower, the structure of a small building, or the way a group of products works as a family.

For our team, the goal was to make the range approachable. International buyers often arrive at a major fair with a full schedule and limited time. Clear branding, visible packaging, and real models help a visitor understand who we are before the conversation even begins. From there, the stand becomes a place to exchange ideas, introduce categories, and explore where JIESTAR might fit within a market or product programme.

An international meeting point

The official 2025 exhibitor manual records the fair at the Hong Kong Convention and Exhibition Centre from January 6 to 9. Hong Kong's position as a regional and international business hub made the event a natural place for our team to meet visitors approaching building blocks from many different perspectives.

Some people were drawn first to a finished display model; others looked across the boxes to understand the shape of the wider range. These are different ways into the same conversation. A collector may focus on detail and display value, a retailer on how products read together, and a product partner on how an idea could be developed further. The stand allowed those viewpoints to meet around physical products rather than abstract descriptions.

The image also preserves the practical side of exhibiting. Every shelf has to work hard, every model must remain visible, and the brand needs to read clearly from the aisle. Booth 3E-F05 was compact, but it carried a broad JIESTAR story: multiple building styles, finished models with personality, and a team ready to welcome an international audience.

Thank you, Hong Kong

We are grateful to everyone who visited booth 3E-F05 and took time to explore JIESTAR at the 2025 Hong Kong Toys & Games Fair. The show gave us a strong start to the year and another opportunity to share our building block ideas face to face.

Browse our latest building block sets, learn about wholesale cooperation, or contact JIESTAR if you would like to continue a conversation that began in Hong Kong.