JIESTAR at Mir Detstva 2025 in Moscow

Two years after our documented 2023 appearance, JIESTAR returned to Mir Detstva with another wide-ranging building block presentation. The 2025 fair ran from September 17 to 19 at Crocus Expo in Moscow, and our team welcomed visitors at official booth 10A120.

The clean, wide photograph of the stand shows the JIESTAR range ready for the opening of the show. Our company name spans the fascia, product images run along the upper wall, and finished models sit in front of their boxes across illuminated shelves. From the aisle, the booth reads as one continuous collection; inside, each shelf offers a different route into the brand.

Returning with a broader visual story

The display brought together technical vehicles, architectural builds, flowers, characterful scenes, and other creative subjects. Large product artwork gave the wall a strong rhythm, while the assembled models added depth in front. This allowed us to present JIESTAR not as one narrow category, but as a building block brand with room for different interests, ages, and display styles.

As visitors arrived, the booth changed from a showroom into a meeting place. The photographs show people gathering at the counter, looking across the shelves, and speaking with the team. We can see the practical flow of a fair: a visitor notices a model from the aisle, steps closer to examine it, and then turns toward the people behind the stand to continue the discussion.

These scenes matter because exhibitions are not only about how products look when perfectly arranged. They are about the moments when someone points to a box, compares two finished builds, or asks how a particular direction could work for their audience. We do not treat a photograph of a conversation as proof of a commercial outcome. It is valuable for a simpler reason: it records the human side of introducing JIESTAR in person.

Products at the centre of the conversation

The physical models made it easier to move between different kinds of discussion. A vehicle can lead into its mechanical form and display presence. A flower or decorative build can open a conversation about colour and interior display. Architecture and small scenes can draw attention to storytelling and detail. With several series close together, visitors could follow their own interests while still understanding the breadth of the collection.

The official 2025 visitor guide lists Guangdong Jiexing Toys Industrial Co., Ltd. at booth 10A120. One photograph includes a 10A125 sign above a neighbouring space; that number is part of the surrounding exhibition hall, not JIESTAR's booth. Keeping that distinction clear is important to an accurate record of the event.

Compared with our earlier Moscow appearance, the 2025 photographs show a stand with more open floor space and a stronger balance between product overview and conversation areas. The identity remains familiar, but the presentation continues to evolve with each fair.

Until the next meeting

Thank you to everyone who visited us at Mir Detstva 2025 and helped bring the stand to life. We were pleased to return to Moscow, place our latest range in front of visitors, and spend three days sharing ideas around building blocks.

Explore today's JIESTAR products, visit Wholesale for current-range cooperation, or introduce a new concept through Custom Solutions.